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Alterna Bamboo Luminous Shine Shampoo will allow your hair to shine at its brightest. This gentle formula cleanses the hair and restores much needed strength and health to every strand on your head. It promotes a healthy shine and is Free from parabens and sodium chloride ensuring dramatically improved overall health. Benefits Include: A strengthening and shine-enhancing daily shampoo Color Hold technology prevents dullness and provides color retention Free of Parabens, Sulfates and Sodium Chloride Gently cleanses hair and scalp How To Use: Wet hair and massage shampoo through hair and scalp. Rinse thoroughly and repeat if necessary. Follow with Alterna Bamboo Luminous Shine Conditioner for optimal results.