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Joico Structure Twist Styling Gum is a great styling product for anyone who wants to acheive versatility. This styling Gum will work on so many different haircuts and styles, whatever the length or type. It provides soft sheen and wickedly sexy texture to anyne who uses. Benefits Include: Moveable texture, pliable hold and soft shine Fabulous for that just out of bed hairstyle Is suitable for anyone Works on so many different styles or lengths of hair How To Use: Apply small amounts of product to damp or dry hair, building as you go to create more definition and shine. Massage thoroughly into hands and start applying product on dry hair in the nape area (where hair is thicker and denser) and work toward the front. Rub and massage product into hair to intensify texture, shine and hair direction.