Offer Details

Joico Color Endure Violet Shampoo will maintain blonde or grey hair by neutralising brassy or yellow tones. It is a sulphate free cleanser that gently washes hair whilst depositing violet dye upon the hair strands. This helps to brighten highlighted, bleached or grey hair types that have yellowed due to oxidation, making it great not only for correcting brassy hair but also maintaining cool, ash colours. Benefits Include: A gentle cleanser for blonde and grey colour treated hair Neutralize unwanted yellow or brassy tones Protecting vibrancy by up to 33% longer How To Use: Wet hair and apply a small amount of shampoo. Massage in to the hair and scalp then rinse. Repeat if necessary and follow with Joico Color Endure Violet Conditioner.