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Redken Blonde Idol Custom Tone Conditioner Violet is a Kera-Bright System that will preserve the tone and keep your cool blonde or platinum colour between salon visits. It releases a custom calibrated blend of colour-depositing and conditioning formulas that can be adjusted as needed over time. This product is ideal for warm or golden blondes and helps to enhance warmth whilst deeply conditioning, strengthening and preserving tonality between salon visits. Benefits Include: Blonde hair color treatment neutralizes brassiness and preserves warm tones Keep your blonde colour between salon visits Also adds additional shimmering shine Ideal for cool or platinum blondes Deeply conditioning and strengthening How To Use: After washing your hair apply Redken Blonde Idol Custom-Tone Conditioner Gold and distribute through hair. Leave then rinse. In case of contact with eyes, rinse them immediately.